I read a news today.
Chinese government made a video for "self-branding", which is called "Made in China".
This is the link:
http://news.hsw.cn/system/2009/11/30/050375241.shtml
(It's not a high quality video, and that's what I am going to talk about.)
The government didn't chose any social media channel as platform. Instead, it chose CNN as the channel to broadcast in Asian market. That's why I didn't find a better one on internet.
I am wondering why the government made this decision. Since internet could be at least a faster, broader, cheaper(maybe) media.
What's the advantage of traditional media in this case?
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